Mark Magazine Issue 2 – Blueprint

Read the second issue of Mark Magazine here.

Mark launches!

The first issue of Mark, the business magazine about people, has just been released at http://mark.marklives.com. Its launch issue explores the many facets of business identity, including the impact the emerging market is having on defining business identity, what influences people’s perception of your CI and issues around employee branding.

The new title is launched on the back of my popular marketing blog MarkLives.com.

Mark – first cover

Mark magazine - first cover

This is the cover for the first issue of Mark magazine. Mark is a new business magazine about people and how business. Art Director Candice Turvey designed the cover around our theme for this issue – ‘Identity.’

My Top 5 Magazines for busy executives

Periodicals time hungry managers should make time for!
From Moneyweb 18 July 2008 00:00

1. The Economist
www.economist.com

The Economist might be intimating with its small fonts and reams of information but remains an essential source of information on what is happening in the world. One critic once derisively described it as “a kind of Reader’s Digest for the upper classes” in the New Republic, a leading if conservative American political weekly. Pure envy. While America’s own BusinessWeek, Fortune & Forbes remain essentially America obsessed, The Economist goes truly global in the stories it covers.

2. Noseweek
www.noseweek.co.za

Features published in Noseweek are case studies in how not to do business. How not to talk to the media. How not to engage with your customers. Your HR department should be buying bulk subscriptions for staff members. As magazine circulations trend downward Noseweek’s are going up – an indication that consumer activism is gaining ground also in South Africa. Finally – knowing your staffers read this magazine might be just the pause for thought you need when offered that too good to be true deal with the dodgy municipal manager.

3. The Ecologist
www.theecologist.org

The Ecologist is a UK-based environmental affairs magazine. So what’s it doing on this list? Simple – they are where your market is headed.

Sustainability, an unorthodox take on social and business trends and a cynical view of brands. A marketing managers’ nightmare in short – but increasingly business reality.

4. Financial Mail

The magazine for the new business elite. To know who is who and what they are up to – you have to read this magazine – thanks to editor Barney Mthombothi that gave a dull read back its buzz. It’s the business magazine everybody reads. At least you’ll know as much as the next guy.

5. Maverick [update: Maverick has since ceased publication]
www.maverick.co.za

Maverick forced FM and Finweek to jack up their game and that alone would be enough reason to take a closer look. The publisher loves publishing – a rare thing in a time which bean counters run most magazines. You can still read the business stories here that other magazines would have killed rather than risk advertiser displeasure. Kudos.